Guimarães 26 – European Green Capital presents visual identity

Guimarães unveiled, this Wednesday, the visual identity for Guimarães 26 – European Green Capital. Under the motto “Breathe. (Inspire)”, the brand symbolizes the city’s commitment to sustainability and its inspiring example for the world.

Inspired by nature and the vitality of the territory, the identity reinforces the connection between citizens and the environment, further consolidating Guimarães as a “One Planet City”, committed to reducing its ecological footprint and achieving climate neutrality by 2030.

“Guimarães 26 – European Green Capital is proof that the municipality breathes strong environmental policies and inspires the entire community to act for a sustainable future. This celebration is both encouragement and added responsibility to continue building, together, a fairer city, in harmony with the planet,” said Domingos Bragança, Acting Mayor of Guimarães.

Breathe. (Inspire) celebrates Guimarães 26 – European Green Capital
The new Guimarães 26 – European Green Capital brand — Breathe. (Inspire) — translates the city’s central vision as a sustainability leader, combining emotion, commitment, and action.

The launch video offers an inspiring invitation to feel and share environmental responsibility:

“When was the last time you truly breathed? Filled your lungs with air, freely?
In Guimarães, we want to breathe deeply and inspire Portugal and the world.
We celebrate every seed that breaks through and embrace the Earth that sustains us.
We cherish what is ours with passion and share it with everyone, generation after generation.

We breathe sustainability and inspire unity and community, proving that change is possible.
It’s time to believe in the impossible.
From Guimarães to the whole planet, for a fairer, cleaner, more genuine future.
Because hope never expires.
Guimarães 26: Breathe. Inspire.”

A Guimarães manifesto turning principles into concrete action

“To breathe is to live. To inspire is to influence. In Guimarães, we do both.
We care for the air we breathe, the land that sustains us, and the water that gives us life — and we care about how we inspire others, through example and our shared commitment to a more sustainable future.

Guimarães 26 – European Green Capital is more than a title: it is the recognition of a journey shaped by the right choices, consistent policies, and a community that believes people’s well-being depends on harmony with the environment.
It is proof that when we dream and act together, cities can become global references.”

The unveiling of the Guimarães 26 – European Green Capital brand — “Breathe. (Inspire)” — took place at the Laboratório da Paisagem, with the presence of Domingos Bragança, Acting Mayor of Guimarães, who in a symbolic gesture of transition, handed over the European Green Capital 2026 bid book to Ricardo Araújo, Mayor-elect, in the presence of Adelina Pinto, Deputy Mayor, and Carlos Ribeiro, Executive Director of the Laboratório da Paisagem.